Here in Canada, there has been a big debacle on the price of bread being fixed at a higher rate than it should have been, which basically means the bread companies have been in cahoots with the grocery stores to overly inflate the price of a loaf of bread.
Someone found out about this and all hell broke loose. Loblaws is one of the big grocery store companies and decided to do damage control by admitting to it and giving you a $25 gift card to their stores if you had bought bread from their stores between certain dates.
As I shop at one of their stores (Zehrs) and have bought bread from them, I applied and got the $25 gift card this week. Loblaws figures this will put them in a better light with the general public, to admit to this and give out the gift cards. Plus I am guessing they figure it will be cheaper in the long run to give out these cards.
There is an interesting article here about it all; there are a lot of negatives and pluses to all of this. I personally won't be participating in a class action suit; I can't be bothered as like many people. I will take the $25 use it at their stores, so it is a win, win for both me and the store. I am getting something for free and they are getting more business. I go to the store every week anyway, so this is no different from what I can see.
It does make you wonder though what else is being fixed price wise in all these grocery stores? Did anyone else in Canada get the $25 Loblaw gift card?